VH1
VH1 sponsors 2 properties, mostly culture, arts and literature, then football.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Carried a branded experience zone on the official Hyderabad Comic Con 2025 page, headed 'The running Man zone'.
Broadcast · Event · 2024
Listed under "Official Broadcast Partners".
Partner · Event · 2024
Named a Key Event Partner: 'Key Event Partners include brands such as CELIO, HDFC, Comedy Central, OnePlus, PepsiCo & VH1.'
Partner · Event · 2024
Named a Key Event Partner: 'Key Event Partners include brands such as CELIO, HDFC, Comedy Central, OnePlus, PepsiCo & VH1.'
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| VH1 | 2 | 0 | 0 | Culture, arts and literature | 2025 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and VH1 doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
| Serendipity Arts Festival | The Times of India |
Questions people ask
What does VH1 sponsor?
VH1 has 2 confirmed sponsorship properties on record, mostly in culture, arts and literature, then football, including Comic Con India, Indian Super League. The latest is dated 2025.
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