Sahara
Sahara sponsors 3 properties, mostly cricket, then football.
3 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Back-of-shirt sponsor · Team · 2011
Back-of-shirt sponsor of East Bengal, 2011–2014.
Shirt sponsor · Team · 2002
Front-of-shirt sponsor of India women's national cricket team, 2002–2013.
Shirt sponsor · Team · 2001
Front-of-shirt sponsor of India national cricket team, 2001–2013.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2012
Front-of-shirt sponsor of Bangladesh national cricket team, 2012–2015.
Against energy & industrial peers
Confirmed deals only. The full energy & industrial leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Sahara | 3 | 0 | 0 | Cricket | 2011 |
| Tata Group (corporate brand) | 7 | 4 | 0 | Cricket | 2026 |
| Vedanta | 6 | 6 | 3 | Running and fitness | 21 Mar 2026 |
| ADNOC | 7 | 7 | 1 | Motorsport | 29 Jul 2026 |
| Reliance Industries (Jio, Reliance Retail) | 8 | 5 | 2 | Business, tech and industry | 30 Mar 2026 |
Where peers sponsor and Sahara doesn't
| Property | Peers on it |
|---|---|
| India Energy Week | Vedanta, ADNOC, Reliance Industries (Jio, Reliance Retail) |
| WAVES - World Audio Visual & Entertainment Summit | Tata Group (corporate brand), Reliance Industries (Jio, Reliance Retail) |
| Tata Mumbai Marathon | Tata Group (corporate brand), Vedanta |
| ADIPEC | ADNOC |
| Bengaluru Tech Summit | Reliance Industries (Jio, Reliance Retail) |
| MAMI Mumbai Film Festival | Reliance Industries (Jio, Reliance Retail) |
| Yas Marina Circuit season | ADNOC |
| Jashn-e-Rekhta | Vedanta |
Questions people ask
What does Sahara sponsor?
Sahara has 3 confirmed sponsorship properties on record, mostly in cricket, then football, including East Bengal, India women's national cricket team, India national cricket team. The latest is dated 2011.
Does Sahara sponsor cricket?
Yes. Sahara has 2 confirmed cricket deals on record.
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