Riyadh Season
Riyadh Season has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Digital/social · 29 Oct 2025
A Roblox world recreating Riyadh Season's landmarks and attractions, with treasure hunts, Obbys, tennis and Whack-A-Mole minigames, collectible golden tickets and a Riyadh Season Robot avatar. Players in the USA, UK and Saudi Arabia could win a million Robux each, and the world was set to add Beast Land plus boxing and wrestling minigames through the season.
Agency: Big Time Creative Shop.
Sponsorship activation · 23 May 2024
A 90-second promotional film for the Tyson Fury versus Francis Ngannou heavyweight fight staged under Riyadh Season, built on the boxing phrase about living rent-free in an opponent's head. Made with the General Entertainment Authority, Saudi Media Group, ESPN and Park Pictures, it won a Sports Emmy for Outstanding Promotional Announcement and three Grand Prix at Dubai Lynx.
Agency: Droga5. Talent: Tyson Fury, Francis Ngannou.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of AS Roma, 2023–2025.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Riyadh Season is on WWE's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Riyadh Season's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Big Time Creative Shop | 1 campaign | 29 Oct 2025 |
| Droga5 | 1 campaign | 23 May 2024 |
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Riyadh Season | 0 | 0 | 2 | – | 29 Oct 2025 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Riyadh Season doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
Questions people ask
Which agency works on Riyadh Season's campaigns?
Credited on Riyadh Season campaigns: Big Time Creative Shop (1 campaign, latest 29 Oct 2025); Droga5 (1 campaign, latest 23 May 2024).
Know when Riyadh Season signs something new
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