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Digital/socialGulf29 Oct 2025

Riyadh Season on Roblox

A Roblox world recreating Riyadh Season's landmarks and attractions, with treasure hunts, Obbys, tennis and Whack-A-Mole minigames, collectible golden tickets and a Riyadh Season Robot avatar. Players in the USA, UK and Saudi Arabia could win a million Robux each, and the world was set to add Beast Land plus boxing and wrestling minigames through the season.

BrandRiyadh Season
AgencyBig Time Creative Shop
TalentNot named
Channelsdigital, social
SourceCampaign Middle East

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