Powerade
Powerade sponsors 3 properties, mostly kabaddi, hockey, tennis and more, then creators and podcasts. 1 confirmed in 2026.
3 of 7 rows confirmed on their sourceHow we check
See how Powerade compares with PepsiCo India (incl. bottler Varun Beverages) and Magic MindA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 4 Jul 2026
Powerade is named as a sponsor in the show notes of 1 episode on 2026-07-04, most recently 'The Two Matts Q&A: Hydration Break sponsored by Powerade!*'.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Club Tijuana, 2017.
Shirt sponsor · Team · 2009
Secondary shirt sponsor of Cruz Azul, 2009–2010.
4 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 13 Jul 2026
Powerade is named as a sponsor in the show notes of 1 episode on 2026-07-13, most recently '969. - Chris & Jason'.
In-video ad read · Podcast · 13 May 2026
Powerade is named as a sponsor in the show notes of 1 episode on 2026-05-13, most recently '268: Jackson Irvine (Part B)'.
Integrated segment · YouTube · 2026
Powerade is listed among Jesser's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Powerade is on Team Jesser's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Powerade | 3 | 1 | 0 | Kabaddi, hockey, tennis and more | 4 Jul 2026 |
| PepsiCo India (incl. bottler Varun Beverages) | 31 | 9 | 14 | Kabaddi, hockey, tennis and more | 29 Jun 2026 |
| Magic Mind | 13 | 4 | 0 | Creators and podcasts | 6 Aug 2026 |
| Pique | 10 | 7 | 0 | Creators and podcasts | 13 Aug 2026 |
| MUD\WTR | 9 | 8 | 0 | Creators and podcasts | 7 Aug 2026 |
Where peers sponsor and Powerade doesn't
| Property | Peers on it |
|---|---|
| Goafest | PepsiCo India (incl. bottler Varun Beverages) |
| Comic Con India | PepsiCo India (incl. bottler Varun Beverages) |
| Pushpa 2: The Rule | PepsiCo India (incl. bottler Varun Beverages) |
| Punjab Kings | PepsiCo India (incl. bottler Varun Beverages) |
| Mohun Bagan Super Giant | PepsiCo India (incl. bottler Varun Beverages) |
| Mumbai Indians | PepsiCo India (incl. bottler Varun Beverages) |
| Indian Premier League | PepsiCo India (incl. bottler Varun Beverages) |
| Global Village | PepsiCo India (incl. bottler Varun Beverages) |
Questions people ask
What does Powerade sponsor?
Powerade has 3 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then creators and podcasts, including The Two Matts, Club Tijuana, Cruz Azul. The latest is dated 4 Jul 2026.
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