Krafton India (BGMI)
Krafton India (BGMI) sponsors 6 properties, mostly business, tech and industry, then culture, arts and literature, and has 10 campaigns on record. 4 confirmed in 2026.
15 of 20 rows confirmed on their sourceHow we check
See how Krafton India (BGMI) compares with Dream11 and DafaNewsA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Powered by · Event · 2026
Powered by of the afaqs! Media Quest Summit 2026.
Official partner · Event · 2025
"Mobile gaming partner".
Partner · Event · 2025
Named among the branded zones on the Delhi Comic Con 2025 floor.
Partner · Event · 2025
Ran hands-on zones for BGMI, Cookie Run and Archery King and gave KIGI incubator studios a showcase.
Event · 2025
Named by PIB among the prominent brands featured in the WAVES 2025 Gaming Arena. WAVES published no sponsor tiers; this is an exhibitor listing, not a named sponsorship.
Co-branded campaign · Film · 2024
KRAFTON India's BATTLEGROUNDS MOBILE INDIA was named official gaming partner of Kalki 2898 AD. It cut a co-branded trailer fusing the BGMI world with the film, carried on Vyjayanthi Movies' YouTube channel, and ran an in-game event of themed challenges and rewards.
4 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Krafton is listed among Scout's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Cookierun India is on GamerFleet's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Krafton is listed among GamerFleet's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Cookierun India is listed among PAYAL GAMING's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Krafton India (BGMI)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Yashasvi Jaiswal | Current | 17 Feb 2026 | 17 Feb 2026 |
Campaigns
With the agency and talent where the trade press named them.
Festive · 26 Aug 2026
Malayalam Onam film by the new Kochi agency Audacious, with filmmaker-actor Santosh Pandit as a general dragging a reluctant soldier (streamer Sayip OP) back to the battleground; it crossed 2.2 million views and 175,000 shares on Instagram. Directed by Sofia Ashraf.
Agency: Audacious. Talent: Santosh Pandit, Sayip OP.
Sports · 17 Feb 2026
Krafton India made Yashasvi Jaiswal the face of Real Cricket and wrote him into the game itself, playable across Quick Match, Test Match and RC Pass modes and selectable in the Rajasthan Royals side. The launch film ran on Real Cricket's Instagram and YouTube channels as the title pushed from a homegrown franchise towards a mainstream cricket platform.
Talent: Yashasvi Jaiswal.
Other · 3 Feb 2026
A game-led platform built with Leo India and Aeos Group that turns a player's in-game behaviour plus a psychometric test into a 'Career Mode' report of skills such as teamwork and decision-making under pressure, at bgmicareermode.com. Launched on digital with celebrity and creator amplification and college activations in Mumbai, Pune, Kolkata and Jaipur.
Agency: Leo India.
Digital/social · 5 Nov 2025 · Reported value 40 lakh
Three scroll-native films from Talented that parody India's surrogate-ad format, turning gameplay items into fake FMCG-style products, with a mock storefront at trybgmi.com full of Easter eggs; the first film reached 40 lakh views in a day. Directed by Mandakini and Bopanna.
Agency: Talented.
Influencer · 16 Oct 2025
Tourism-style vlog series from tgthr. Originals in which gaming creators (Scout, Dynamo, Punkk and others) and lifestyle influencers 'visit' the game's new digital stepwell, sold as India's hottest destination not on any map.
Agency: tgthr.. Talent: Scout, Dynamo, Punkk, Shiv Thakare, Arun Mashettey.
Show 5 more
Digital/social · 4 Sep 2025
Two series of short comic films from Dentsu Creative Isobar built on the idea that installing BGMI is the first reflex on a new phone, from elevator stand-offs and manhole escapes to job offers and housewarmings.
Agency: Dentsu Creative Isobar.
Launch · 13 Dec 2024
The India launch of the running game, built around The Great Khali and a jingle, 'Oh Cookie run run run'. Alongside the Khali film came two 30-second spots drawing on comic running moments — a bride bolting from her wedding, a man fleeing a ghost — and a 15-second film for the refer-and-earn feature. Conceptualised by tgthr.
Agency: tgthr.. Talent: The Great Khali.
Ad film · 22 Nov 2024
Film from Enormous Brands positioning BGMI as a serious pursuit in a country where competition is daily life, cutting from cities to villages with in-game references; extended on social with posts, stories and community challenges.
Agency: Enormous Brands.
Ad film · 12 Jan 2024
Film built around 'Babubhai' and the 'De Jiggle' move that creator Raj turned into an esports tactic and then a national meme, showing it spread to rappers, dancers and sportspeople. Conceptualised and produced by JUNGLE with KRAFTON India's in-house team.
Agency: JUNGLE.
Ad film · 20 Sep 2023
Film celebrating the shared slang that India's BGMI community has built across regions, mixing live action with VFX and AI-generated sequences, followed by a community event for fans.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Krafton is on iHasCupquake's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Krafton is listed among Kindly Keyin's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Krafton India (BGMI)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Audacious | 1 campaign | 26 Aug 2026 |
| Leo India | 1 campaign | 3 Feb 2026 |
| Talented | 1 campaign | 5 Nov 2025 |
| tgthr. | 2 campaigns | 16 Oct 2025 |
| Dentsu Creative Isobar | 1 campaign | 4 Sep 2025 |
| Enormous Brands | 1 campaign | 22 Nov 2024 |
| JUNGLE | 1 campaign | 12 Jan 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against gaming & fantasy sports peers
Confirmed deals only. The full gaming & fantasy sports leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Krafton India (BGMI) | 6 | 4 | 10 | Business, tech and industry | 26 Aug 2026 |
| Dream11 | 15 | 1 | 4 | Cricket | 2026 |
| DafaNews | 14 | 0 | 0 | Football | 2025 |
| A23 | 2 | 0 | 9 | Football | 2 Jul 2025 |
| PlayStation | 2 | 0 | 0 | Culture, arts and literature | 2025 |
Where peers sponsor and Krafton India (BGMI) doesn't
| Property | Peers on it |
|---|---|
| Punjab Kings | Dream11 |
| Jaipur Pink Panthers | DafaNews |
| Patna Pirates | DafaNews |
| Bengal Warriorz | DafaNews |
| Tamil Thalaivas | DafaNews |
| Telugu Titans | DafaNews |
| FC Goa | A23 |
| Odisha | DafaNews |
Questions people ask
What does Krafton India (BGMI) sponsor?
Krafton India (BGMI) has 6 confirmed sponsorship properties on record, mostly in business, tech and industry, then culture, arts and literature, including afaqs! Media Quest Summit, Antaragni, Comic Con India. The latest is dated 26 Aug 2026.
Who are Krafton India (BGMI)'s brand ambassadors in 2026?
Campaigns since April 2025 feature Yashasvi Jaiswal. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Krafton India (BGMI)'s campaigns?
Credited on Krafton India (BGMI) campaigns: Audacious (1 campaign, latest 26 Aug 2026); Leo India (1 campaign, latest 3 Feb 2026); Talented (1 campaign, latest 5 Nov 2025).
Know when Krafton India (BGMI) signs something new
One email when Krafton India (BGMI) or a gaming & fantasy sports rival signs a sponsorship, an ambassador or a campaign.
Work at Krafton India (BGMI)? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.