PlayStation
PlayStation sponsors 2 properties, mostly culture, arts and literature, then music.
5 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Named an 'Experience Zone Partner' for the edition.
Partner · Event · 2025
Hosted the PlayStation India Cup national finals on the show floor, 6-7 December 2025.
Partner · Event · 2025
Named among the edition's brands on the show floor in the published preview and wrap. No tier wording is given.
Technology · Event · 2024
Listed as 'Gaming Console Partner: Sony PlayStation'.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Playstation is on BeastBoyShub's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
12 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 7 Jul 2026
Playstation is promoted with a listener offer link (blog.playstation.com) in the show notes of 3 episodes between 2026-07-07 and 2026-07-21, most recently '371. PS6 Hubris, XBOX Helix Pricing, AMD Zen 7 Snowmass, Steam Deck 2, AI| NX Ga'.
In-video ad read · Podcast · 18 Apr 2025
Playstation is promoted with a listener offer link (store.playstation.com) in the show notes of 3 episodes between 2025-04-18 and 2025-04-28, most recently '100 Men vs. 1 Gorilla - Kinda Funny Podcast'.
8 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 13 Aug 2026
Playstation sponsored theRadBrad on YouTube; the most recent tracked video is 'The Avengers Are Insane In Marvel Tōkon: Fighting Souls...' (2026-08-13). Carried in 3 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2026
Playstation is listed among CoryxKenshin's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Playstation is on Typical Gamer's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Playstation is listed among WILDCAT's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Playstation is on SV2's YouTube sponsor wall, carried in 4 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
In-video ad read · Podcast · 28 Apr 2025
Playstation is promoted with a listener offer link (store.playstation.com) in the show notes of 12 episodes between 2025-04-28 and 2025-05-09, most recently 'Star Wars Andor Season 2 SPOILERCAST Episodes 7-9'.
Show 2 more
Integrated segment · YouTube · Undated
Playstation is on Nogla's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Playstation is listed among Hollow's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against gaming & fantasy sports peers
Confirmed deals only. The full gaming & fantasy sports leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| PlayStation | 2 | 0 | 0 | Culture, arts and literature | 2025 |
| Dream11 | 15 | 1 | 4 | Cricket | 2026 |
| DafaNews | 14 | 0 | 0 | Football | 2025 |
| Krafton India (BGMI) | 6 | 4 | 10 | Business, tech and industry | 26 Aug 2026 |
| A23 | 2 | 0 | 9 | Football | 2 Jul 2025 |
Where peers sponsor and PlayStation doesn't
| Property | Peers on it |
|---|---|
| WAVES - World Audio Visual & Entertainment Summit | Dream11, Krafton India (BGMI) |
| Punjab Kings | Dream11 |
| Jaipur Pink Panthers | DafaNews |
| Patna Pirates | DafaNews |
| Antaragni | Krafton India (BGMI) |
| Bengal Warriorz | DafaNews |
| Tamil Thalaivas | DafaNews |
| Telugu Titans | DafaNews |
Questions people ask
What does PlayStation sponsor?
PlayStation has 2 confirmed sponsorship properties on record, mostly in culture, arts and literature, then music, including Comic Con India, Zomaland by Zomato. The latest is dated 2025.
Know when PlayStation signs something new
One email when PlayStation or a gaming & fantasy sports rival signs a sponsorship, an ambassador or a campaign.
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