Work Like a Mother
A Mother's Day film arguing that the skills mothers build at home are the skills employers pay for, citing survey evidence on how hard UAE mothers find it to return to work. Conceptualised, produced and directed by Havas Middle East and pushed on social.
| Brand | First Abu Dhabi Bank |
|---|---|
| Agency | Havas Middle East |
| Talent | Not named |
| Channels | digital, social |
| Source | Communicate Online |
