Careem
Careem sponsors 1 property, mostly business, tech and industry, and has 4 campaigns on record. 2 confirmed in 2026.
4 of 5 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official transport partner · Event · 2026
Official Transport Partner in the Big 5 Global 2026 partner block on the official site.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 1 Sep 2026 · Reported value AED 30
For one week in Abu Dhabi and Al Ain, Careem paid up to AED 30 cashback on food orders placed on rival delivery apps: customers sent a screenshot to @careemuae on Instagram and the credit landed in their Careem wallet. Films showed Careem Captains standing in front of competitors' billboards, with local creators amplifying it.
Talent: Msabeh TV, Hazza Review, Nasser JD.
Festive · 22 May 2025
Eid Al Adha campaign bringing back Careem's Udhiya (Qurbani) meat ordering on the app, with a hero film of a Careem rider picking up a sheep in a field and a run of sheep puns. It also pushed the option to donate the meat to the UAE Food Bank, and followed the 2024 version that added a sheep icon to the app.
Experiential · 26 Nov 2024
A 360 campaign for the pick-up-and-drop service, launched with a contortionist folding herself into a green Careem Box on a street in Barsha. Captains then rode Dubai with custom boxes holding a fake Mona Lisa, giant teddy bears and gold bars to make the point that the box will carry anything that fits.
Rebrand · 20 Oct 2020
The campaign that carried Careem from ride-hailing to a multi-service Super App, launched 15 October 2020. It used ordinary daily moments to explain Ride, Food, Order Anything, Delivery and Careem Pay in one place, under the brand idea 'Everyday life, made simple'.
Marketing leadership
As reported in the trade press, with the date and the article.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Careem | 1 | 2 | 4 | Business, tech and industry | 1 Sep 2026 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and Careem doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
| Dubai Airshow | Emirates |
Questions people ask
What does Careem sponsor?
Careem has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including Big 5 Global. The latest is dated 1 Sep 2026.
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