Careem × Big 5 Global, 2026

Digital/social · 1 Sep 2026 · Reported value AED 30

For one week in Abu Dhabi and Al Ain, Careem paid up to AED 30 cashback on food orders placed on rival delivery apps: customers sent a screenshot to @careemuae on Instagram and the credit landed in their Careem wallet. Films showed Careem Captains standing in front of competitors' billboards, with local creators amplifying it.

Talent: Msabeh TV, Hazza Review, Nasser JD.

Festive · 22 May 2025

Eid Al Adha campaign bringing back Careem's Udhiya (Qurbani) meat ordering on the app, with a hero film of a Careem rider picking up a sheep in a field and a run of sheep puns. It also pushed the option to donate the meat to the UAE Food Bank, and followed the 2024 version that added a sheep icon to the app.

Experiential · 26 Nov 2024

A 360 campaign for the pick-up-and-drop service, launched with a contortionist folding herself into a green Careem Box on a street in Barsha. Captains then rode Dubai with custom boxes holding a fake Mona Lisa, giant teddy bears and gold bars to make the point that the box will carry anything that fits.

Rebrand · 20 Oct 2020

The campaign that carried Careem from ride-hailing to a multi-service Super App, launched 15 October 2020. It used ordinary daily moments to explain Ride, Food, Order Anything, Delivery and Careem Pay in one place, under the brand idea 'Everyday life, made simple'.