bol
bol sponsors 13 properties, mostly creators and podcasts, then comedy. 5 confirmed in 2026.
13 of 27 rows confirmed on their sourceHow we check
See how bol compares with Uncommon Goods and TargetA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 4 Sep 2026
bol is linked (bol.com) in the show notes of 1 episode on 2026-09-04, most recently 'EvdWL over PlayStation State of Play(s), StarCraft & GTA 6'.
In-video ad read · Podcast · 2 Sep 2026
bol is linked (bol.com) in the show notes of 1 episode on 2026-09-02, most recently 'Live, Laugh, Lowlands'.
In-video ad read · Podcast · 22 Jul 2026
bol is promoted with a listener offer link (bol.com) in the show notes of 4 episodes between 2026-07-22 and 2026-07-29, most recently 'B&B Vol Liefde #7: Paul’s cadeaufetisj en airfryers in de slaapkamer'.
In-video ad read · Podcast · 17 Jun 2026
bol is linked (bol.com) in the show notes of 2 episodes between 2026-06-17 and 2026-06-24, most recently 'Hoe de bijna-doodervaring Janny van der Heijden veranderde'.
In-video ad read · Podcast · 9 Jun 2026
bol is promoted with a listener offer link (bol.com) in the show notes of 3 episodes between 2026-06-09 and 2026-08-18, most recently '“Prima dat ik niet meer tot de artiestentop behoor" - Simon Keizer'.
In-video ad read · Podcast · 21 Nov 2025
bol is linked (bol.com) in the show notes of 1 episode on 2025-11-21, most recently 'Should private banks create most of our money? ft. Thomas Bollen'.
In-video ad read · Podcast · 6 Nov 2025
bol is promoted with a listener offer link (partner.bol.com) in the show notes of 5 episodes between 2025-11-06 and 2026-01-15, most recently 'De Warme Winter Brie 3: Comfort'.
In-video ad read · Podcast · 27 Aug 2025
bol is linked (bol.com) in the show notes of 2 episodes between 2025-08-27 and 2025-09-03, most recently 'Terug van vakantie!'.
Show 5 more
In-video ad read · Podcast · 5 Jul 2025
bol is linked (bol.com) in the show notes of 3 episodes between 2025-07-05 and 2025-07-19, most recently 'De poepregel of Marie Kondo?'.
In-video ad read · Podcast · 1 Jul 2025
bol is promoted with a listener offer link (bol.com) in the show notes of 3 episodes between 2025-07-01 and 2025-07-15, most recently 'Hoe is het nu met... | Zomerspecial #1'.
In-video ad read · Podcast · 29 Jun 2025
bol is promoted with a listener offer link (bol.com) in the show notes of 5 episodes between 2025-06-29 and 2025-11-23, most recently 'Het recht op familiegeschiedenis (met Judith Zilversmit)'.
In-video ad read · Podcast · 11 Jun 2025
bol is promoted with a listener offer link (bol.com) in the show notes of 5 episodes between 2025-06-11 and 2025-12-18, most recently '#139 - Heet beton (hot concrete)'.
In-video ad read · Podcast · 3 Jul 2024
bol is promoted with a listener offer link (bol.com) in the show notes of 4 episodes between 2024-07-03 and 2024-09-11, most recently 'De tamponheld | Miranda July - All fours'.
14 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 3 Sep 2026
bol is linked (bol.com) in the show notes of 1 episode on 2026-09-03, most recently 'Viagra vs XTC'.
In-video ad read · Podcast · 25 Aug 2026
bol is linked (bol.com) in the show notes of 1 episode on 2026-08-25, most recently 'Astrid Holleeder: “Alleen zijn ligt heel dicht bij de dood”'.
In-video ad read · Podcast · 12 Aug 2026
bol is linked (bol.com) in the show notes of 1 episode on 2026-08-12, most recently '#157: Rusland test de NAVO?'.
In-video ad read · Podcast · 4 Jul 2026
bol is linked (bol.com) in the show notes of 2 episodes between 2026-07-04 and 2026-07-11, most recently 'De grote vakantiepaklijst'.
In-video ad read · Podcast · 24 Jun 2026
bol is linked (partner.bol.com) in the show notes of 1 episode on 2026-06-24, most recently 'Advocaat Lex de Jager over Royce de Vries als stagiair'.
In-video ad read · Podcast · 21 May 2026
bol is promoted with a listener offer link (partner.bol.com) in the show notes of 9 episodes between 2026-05-21 and 2026-06-25, most recently '#157 IJsland'.
In-video ad read · Podcast · 13 May 2026
bol is linked (bol.com) in the show notes of 1 episode on 2026-05-13, most recently '#15 Boek schrijven over Thailand: Horror-guesthouse, gierige Nederlanders & de k'.
In-video ad read · Podcast · 30 Apr 2026
bol is promoted with a listener offer link (bol.com) in the show notes of 3 episodes between 2026-04-30 and 2026-06-08, most recently 'Vollering geeft een masterclass in de Giro Donne'.
Show 6 more
In-video ad read · Podcast · 12 Jul 2025
bol is linked (bol.com) in the show notes of 1 episode on 2025-07-12, most recently '#44 Maak van je leven een verhaal. Maar voorzichtig doseren, een half atoom lief'.
In-video ad read · Podcast · 3 Jul 2025
bol is linked (bol.com) in the show notes of 3 episodes between 2025-07-03 and 2026-02-19, most recently 'E159 - Wat een geroddel!'.
In-video ad read · Podcast · 25 May 2025
bol is linked (bol.com) in the show notes of 1 episode on 2025-05-25, most recently '#S2 Verdwenen lichamen: De Snelkookpanmoord'.
In-video ad read · Podcast · 8 Apr 2025
bol is linked (bol.com) in the show notes of 1 episode on 2025-04-08, most recently '50. De Geweldloze Podcast - Als kinderen jou slaan'.
In-video ad read · Podcast · 25 Mar 2025
bol is linked (bol.com) in the show notes of 2 episodes between 2025-03-25 and 2025-04-01, most recently 'Gerry Adams: een duivel die vrede bracht – Troubles 2/2'.
In-video ad read · Podcast · 19 Apr 2023
bol is linked (bol.com) in the show notes of 1 episode on 2023-04-19, most recently 'UPDATE: Jodenhaat: vandaag besteld, morgen in huis'.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| bol | 13 | 5 | 0 | Creators and podcasts | 4 Sep 2026 |
| Uncommon Goods | 25 | 0 | 0 | Creators and podcasts | 28 Nov 2025 |
| Target | 14 | 8 | 0 | Creators and podcasts | 7 Aug 2026 |
| JD Sports | 7 | 0 | 0 | Kabaddi, hockey, tennis and more | 2025 |
| Vinted | 8 | 8 | 0 | Creators and podcasts | 23 Aug 2026 |
Questions people ask
What does bol sponsor?
bol has 13 confirmed sponsorship properties on record, mostly in creators and podcasts, then comedy, including Gamekings, Provinfluencers, Reality Check - B&B Vol Liefde. The latest is dated 4 Sep 2026.
Know when bol signs something new
One email when bol or an e-commerce & retail rival signs a sponsorship, an ambassador or a campaign.
Work at bol? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.