Who sponsors HardLore
5 brands have sponsored HardLore. Not here yet: technology & software, healthcare, fashion & lifestyle, banking & finance, home & building.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| BRAIN DEAD | – | In-video ad read | 2026 | |
| Dunableguitars | – | In-video ad read | 2026 | |
| Guiltyparty | – | In-video ad read | 2026 | |
| Millsvintageusa | – | In-video ad read | 2026 | |
| Timelesscoffee | – | In-video ad read | 2026 |
1 more brand listed but not confirmed on the source
| Brand | What the check found | Seasons |
|---|---|---|
| AG1 | 2026 |
Brands on similar properties, not on this one
They sponsor two or more other creators and podcasts properties. For organisers, the shortlist.
Similar creators and podcasts properties
Every deal, with its source6 rows · what our check found on each source page
In-video ad read · Podcast · 30 Jul 2026
Millsvintageusa is promoted with a listener offer link (millsvintageusa.com) in the show notes of 13 episodes between 2026-07-30 and 2026-09-03, most recently 'ARTHUR RIZK: Master of Extreme Music Production (War Hungry, Sumerlands, Eternal'.
In-video ad read · Podcast · 2 Apr 2026
Guiltyparty is promoted with a listener offer link (guiltyparty.co) in the show notes of 9 episodes between 2026-04-02 and 2026-08-13, most recently 'HardLore Jeopardy: AFI vs. NAILS vs. TERROR'.
In-video ad read · Podcast · 26 Mar 2026
Dunableguitars is promoted with a listener offer link (dunableguitars.com) in the show notes of 8 episodes between 2026-03-26 and 2026-09-03, most recently 'ARTHUR RIZK: Master of Extreme Music Production (War Hungry, Sumerlands, Eternal'.
In-video ad read · Podcast · 26 Feb 2026
BRAIN DEAD is named as a sponsor in the show notes of 2 episodes between 2026-02-26 and 2026-03-12, most recently 'Nick Hexum: 311, Opening for Fugazi, Bad Brains Influence & Selling 10+ Million '.
In-video ad read · Podcast · 22 Jan 2026
Timelesscoffee is promoted with a listener offer link (timelesscoffee.com) in the show notes of 4 episodes between 2026-01-22 and 2026-08-27, most recently 'Bill Kelliher: MASTODON, Losing Brent Hinds & The “Rebirth” of The Band'.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 5 Mar 2026
AG1 is linked (drinkag1.com) in the show notes of 2 episodes between 2026-03-05 and 2026-03-19, most recently 'Q&A Special: Top 4 Albums of 2025, Crowbar's Sudden Popularity & Favorite HardLo'.
Know when HardLore signs a new sponsor
One email when a new sponsor signs or a category opens up.