ZEE5 × DP World ILT20, 2026

Sports · 12 Jun 2026

A nationwide campaign with Unite8 Sports ahead of the FIFA World Cup 2026, built around a brand film from creative agency Talented (with mktgstack, produced by First December Films, directed by Atul Kattukara) showing football fever spreading through Indian homes, workplaces and streets, backed by a digital rollout across Connected TV, sports apps and food-delivery placements.

Agency: Talented.

Integrated campaign · 2 Jan 2026

An integrated, multi-touchpoint launch campaign for ZEE5 original thriller Saali Mohabbat: a five-day Ferns N Petals collaboration where every FNP order nationwide carried a personalised note from star Radhika Apte and a QR code to the film, a micro-influencer 'black rose' activation, a temporary Saali Mohabbat-themed ZEE5 logo, a staged public couple-argument stunt, and creator collaborations, together reaching over 12 million people.

Talent: Radhika Apte.

Integrated campaign · 2 Jan 2026

ZEE5 built a multi-touchpoint campaign around its hit thriller Saali Mohabbat, combining digital storytelling, influencer engagement and on-ground moments, plus a Ferns N Petals tie-in that themed flower orders to the show's story.

Festive · 18 Aug 2023

A five-day Independence Day campaign from 11 August 2023 that opened 76 premium subscription titles to free viewing across Hindi, Tamil, Telugu, Bengali, Punjabi, Kannada, Marathi and Malayalam, alongside a hundred-rupee cut on the annual plan. It was pitched at the platform's ad-supported audience.

Ad film · 21 Mar 2022

Sara Ali Khan and Amol Parashar front the second edition of ZEE5's 'Dekhtey Reh Jaogey' ad film, built around viewers' FOMO over the platform's constantly refreshed library of films and shows.

Talent: Sara Ali Khan, Amol Parashar.