Tata Steel × Kolkata Literary Meet, 2023
- Brand
- Tata Steel · Energy & industrial
- Property
- Kolkata Literary Meet · Tata Steel
- Tier
- Title
- Date
- 2023
- Source
- Tata Steel
Title sponsor; the brand is carried in the festival's name and the edition is announced from Tata Steel's own newsroom, in association with Victoria Memorial Hall.
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Tata Steel's other deals
Title · Event · 2026
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Title · Event · 2025
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Title · Event · 2024
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Integrated campaign · 5 Jul 2023
A 360-degree campaign for Tata Tiscon's new 550SD TMT rebar, built around three TVCs where a 'friendly neighbourhood engineer' guides home-builders through technical choices. It launched mid-2023 and was extended in January 2024 into Tata Tiscon's debut data-led digital push (AI-powered YouTube targeting, weather-based dynamic creative, multi-DSP programmatic) to drive traffic to its Aashiyana D2C page.
Agency: Wunderman Thompson.
Shirt sponsor · Team · 2019
Front-of-shirt sponsor of Jamshedpur, 2019–present. Listed for the 2025–26 season.
Back-of-shirt sponsor · Team · 2017
Back-of-shirt sponsor of Jamshedpur, 2017–2019.
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