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Numero Uno × Ae Dil Hai Mushkil, 2016

Brand
Numero Uno · Fashion & lifestyle
Property
Ae Dil Hai Mushkil
Tier
Co-branded campaign
Date
2016
Source
Adgully

Numero Uno Jeanswear took Style Partner on the film and built its AW'16 line off Ranbir Kapoor's wardrobe - printed tees, denim shirts, casual wear - sold across all its Indian outlets, with a 30-second co-branded TVC made with Ranbir Kapoor and Dharma Productions and a Facebook contest that sent ten winners to meet him. MD Narinder Singh announced it.

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