Del Monte × Krrish 3, 2013
- Brand
- Del Monte · Food
- Property
- Krrish 3
- Tier
- Co-branded campaign
- Date
- 2013
- Source
- exchange4media
Del Monte ran Krrish co-branded packs of its ketchup, sauces and fruit drinks with Krrish tiffin boxes and sippers as assured gifts, in-store Krrish cut-out photo activations, a 'Mera Kid Mera Superhero' Facebook contest, and a Mumbai meet-and-greet with Hrithik Roshan for six pack-purchase winners. FieldFresh Foods CEO Yogesh Bellani said the association moved sales.
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