Airbnb × Ae Dil Hai Mushkil, 2016
- Brand
- Airbnb · Travel & hospitality
- Property
- Ae Dil Hai Mushkil
- Tier
- Co-branded campaign
- Date
- 20 Oct 2016
- Source
- ET BrandEquity
The '#AeDilLetsAirbnb' contest asked entrants to build a Wishlist of five Airbnb properties in London or Paris and name it cinematically; two winners each got three nights in one of the two cities with a guest, retracing the characters' on-screen route with Ranbir Kapoor's restaurant picks and Karan Johar's cafe and shopping recommendations. Johar spoke to it as the film's director.
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