Zivame
The company behind Zivame, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 23 May 2026
Follow-on to 'Museum of Boobs' that moves from body shape to body change: cycles, bloating, workouts, weather and weight shifts all alter fit, so the campaign fronts adaptive products (bonded seam-free bras, 4-way stretch, one-size panties, flexible shapewear). Rolled out on digital, social, CRM, app and retail touchpoints.
Ad film · 18 Nov 2024
Short film arguing that fit is about breast profile, not just band and cup size, using everyday objects from mushrooms to umbrellas as metaphors for the variety of shapes and poking fun at one-shape-fits-all bra makers.
Purpose · 27 Oct 2023
Breast-cancer awareness campaign that reinterpreted the everyday mirror moment as a prompt for self-examination, timed to awareness month.
Other · 23 Jun 2023
Out-of-home campaign built on the claim that 80% of Indian women wear the wrong bra size, with billboards asking why women put up with discomfort and pointing them to the brand's fit tools.
Ad film · 24 Aug 2022
Three insight-led films on why lingerie shopping is easier on zivame.com: limited variety restricting outerwear, the wrong bra size costing opportunities (answered by the Zivame Fitcode), and the embarrassment of buying in person versus discreet online shopping.
Agency: Leo Burnett India.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Digital/social · 26 Aug 2026
Campaign for the year's biggest sale that spilled into the brand identity: on 22 August creators carried unbranded 'EXTRAAA' tote bags to seed the question, and on 25 August Zivame renamed itself ZIVAAAME for a day across Instagram, LinkedIn, the app icon, email and WhatsApp before the reveal.
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