Wonderchef
The company behind Wonderchef, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 7 Mar 2026
For Women's Day 2026 Wonderchef brought back its 2019 campaign asking men to share the cooking, citing Time Use Survey data on the 289 minutes a day Indian women spend on unpaid domestic work against 88 for men. It showcased the Magic Series (Chai Magic, Chef Magic, Roti Magic) and ran across all 35 exclusive brand outlets and the website until 14 March.
Ad film · 15 Apr 2025
A national film with co-founder Sanjeev Kapoor that runs through regional dishes from sarson da saag to shorshe maach and Mumbai smoothies to say that many languages and cuisines share one mixer grinder, the Nutri-blend. It closes on Kapoor's sign-off 'Desh ka pyaara, Nutri-blend hamara'.
Talent: Sanjeev Kapoor.
Purpose · 4 Mar 2024
An ad in which a young woman in an arranged-marriage meeting questions her prospective partner's cooking skills, challenging the assumption that the kitchen is a woman's job. A sequel in spirit to the brand's 'Dear Man, Hold the Pan' work.
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