Valvoline Cummins
The company behind Valvoline, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Sports · 25 Apr 2026
Valvoline's first FIFA World Cup ad film, about fans who travel across cities and countries for their team and the mechanics who keep them moving, produced in Chile by We Are Laugh. The campaign rolled out in India first, ahead of the United States, China, Australia and other markets in May 2026, across TV, digital out-of-home, radio, social and experiential activations.
Ad film · 29 Mar 2023
A slice-of-life TVC for Champ 4T Fuel Efficient engine oil in which two sales professionals trade the usual 'kitna deti hai' mileage question and land on the promise of riding up to 2,000 km more a year on 8% better fuel efficiency. Aired on national and regional GECs and sports channels with social media support.
Agency: Innocean Worldwide India.
Digital/social · 27 Feb 2023
A digital video in which Radio Mirchi's RJ Naved, in his Mirchi Murga prank-call format, phones a car owner posing as a mechanic to make the case that full synthetic engine oil is for every car, promoting Valvoline's All Climate Full Synthetic range.
Talent: RJ Naved.
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