Tata Power
The company behind Tata Power Solaroof, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 13 Aug 2025 · Reported value Rs 1,947
An Independence Day-timed scheme for Maharashtra offers rooftop solar with a symbolic Rs 1,947 upfront payment and financing through 15 partner banks, paired with what the company called a mass awareness campaign on the benefits, ease of adoption and quality of rooftop solar.
Festive · 14 Jan 2025
A Makar Sankranti campaign includes an industry-first, fully AI-generated video showing a home's solar journey, tying the festival's 'new beginnings' theme to switching to rooftop solar and turning each roof into a 'Suryaghar'.
Launch · 15 Mar 2022
A mass campaign positions rooftop solar as an extra earning member of the household, showing how Tata Power Solaroof's electricity-bill savings can add up like a family income source. Produced by Bonobo Pictures, directed by Naved Ahmed.
Agency: Wunderman Thompson.
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