Signify India (Philips lighting)
The company behind Philips India (Versuni, Preethi), with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 24 Jan 2026
Rashmika Mandanna shows off the symmetrical designs of EcoLink's BLDC ceiling fans in a social-led campaign from Hashtag Orange that argues a fan can be a style statement rather than a fixture nobody looks at.
Agency: Hashtag Orange. Talent: Rashmika Mandanna.
Festive · 3 Oct 2025
A digital-first festive campaign with Sanya Malhotra following a young couple who set moods with Philips Smart and Deco lighting to the tune of 'Yaar Bina Chain Kahan Re', aimed at Gen Z buyers of premium lighting.
Talent: Sanya Malhotra.
Festive · 19 Oct 2024
Festive TVC by Hashtag Orange in which Rahul Dravid lights up a rooftop party, a young hockey player's stadium and night roads, casting Signify's lighting as the thing that makes nights bright and safe across walks of life.
Agency: Hashtag Orange. Talent: Rahul Dravid.
Ad film · 20 Apr 2023
Pankaj Tripathi plays Bachat Kumar, a savings expert whom everyone asks for money advice and who answers that the only real link to saving is EcoLink BLDC fans and LED lights. Two films from Hashtag Orange, one of them staged as a concert with the actor riding on stage.
Agency: Hashtag Orange. Talent: Pankaj Tripathi.
Festive · 5 Sep 2022
A 40-second festive film for Philips Smart Wi-Fi LED lights with Sanya Malhotra, showing dimming, preset modes, voice and app control and 16 million colours, run in primetime TV slots and on YouTube.
Agency: Hashtag Orange. Talent: Sanya Malhotra.
Ad film · 9 May 2022
Two films built on the banter between Pankaj Tripathi and his grandmother, one for EcoLink's silent fans and one for its downlighters, written by BBH India to build recall for a brand then new to the fans and lighting market.
Agency: BBH India. Talent: Pankaj Tripathi.
Ad film · 4 Mar 2022
BBH India's 50-second TVC for Philips decorative lighting in which new ambassador Sanya Malhotra dances through rooms lit by chandeliers, pendants and connected lights, ending with an invitation to the Philips Smart Light Hub stores.
Agency: BBH India. Talent: Sanya Malhotra.
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