Rupa & Company
The company behind Rupa Frontline, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 23 Jun 2023
Digital push for the 'Yeh Style Ka Mamla Hai' repositioning that took over the timesofindia.com masthead with 'Vest of India', plus roadblock display and video on TOI and its language portals, all built around the Ranveer Singh advertisement.
Talent: Ranveer Singh.
Other · 18 May 2023
Campaign launched with the signing of actor Yash as Macroman M-Series ambassador, matching the brand's 'bold and fearless' stance to his persona under the line 'Live like a Macroman'.
Talent: Yash.
Ad film · 7 Jun 2022
TVC by Sideways in which Ranveer Singh takes on a chess grandmaster and turns the match into a lesson in staying stylish under pressure; a deliberate move away from the boy-impresses-girl innerwear plot to talk to urban youth.
Agency: Sideways. Talent: Ranveer Singh.
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