Qatar Airways
The company behind Qatar Airways, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 10 Feb 2026
Qatar Airways built a playable recreation of Doha and its cabin products inside Fortnite, reachable by island code, and ran a two-week golden-ticket hunt with gaming creators in which players screenshot the find and post it with #FlyWithQR to enter a draw for flights.
Integrated campaign · 27 Oct 2025
A multi-year brand platform made with Swizz Beatz and his Dean Collective that names 100 people shaping culture across art, design, music, fashion, sport and technology. It was announced at Art Basel Paris, where the airline is a premium partner, with a gala in Doha at Art Basel Doha in February 2026 to reveal the full list.
Talent: Swizz Beatz, Black Coffee, Miles Chamley-Watson, Yoon Ahn, Kennedy Yanko, Patrick Eugene.
Digital/social · 6 Mar 2024
Qatar Airways introduced Sama 2.0, an AI cabin crew member who guides passengers through the QVerse platform, unveiling her as a hologram on the airline's stand at ITB Berlin. The airline has since used her as a digital brand face, and added Arabic to her at Arabian Travel Market in 2025.
Ad film · 1 Mar 2023
Qatar Airways signed Deepika Padukone as its first global brand ambassador and put her in a film shot around the Orchard at Hamad International Airport, cut to an acoustic version of 'Ain't Nobody', selling the transit and premium-cabin experience to an audience the airline wanted in India and beyond.
Talent: Deepika Padukone.
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