Sama 2.0
Qatar Airways introduced Sama 2.0, an AI cabin crew member who guides passengers through the QVerse platform, unveiling her as a hologram on the airline's stand at ITB Berlin. The airline has since used her as a digital brand face, and added Arabic to her at Arabian Travel Market in 2025.
| Brand | Qatar Airways |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, on-ground |
| Source | Gulf News |
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