Niva Bupa
The company behind Niva Bupa, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Sponsorship activation · 20 Jul 2026
Built around Niva Bupa's naming as Official Health Insurance Principal Partner of the Glasgow 2026 Commonwealth Games, this campaign paired Olympic medallists Saina Nehwal and Mirabai Chanu with the idea 'Zindagi Ko Claim Kar Le', drawing a parallel between athletes recovering from setbacks and patients recovering from illness or surgery.
Talent: Saina Nehwal, Mirabai Chanu.
Launch · 15 Sep 2025
A campaign introducing Niva Bupa's ReAssure 3.0 health insurance product, positioning it as a more complete protection option and built to make the product's advantages memorable to prospective buyers.
Festive · 13 Aug 2025
An Independence Day campaign built around the idea that health cannot be discounted like a retail sale, aimed at raising awareness of the value of carrying health insurance timed to India's 79th Independence Day.
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