McNROE (Wild Stone)
The company behind Wild Stone, with 6 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 26 Mar 2025
Launch film for the Supreme range of four perfumes (Hero, Chief, Boss and King) that revives the father-daughter-Kunal saga, with Amol Parashar's Kunal walking back in on the strength of his fragrance. Live on TV, digital and social.
Talent: Amol Parashar.
Digital/social · 2 Jul 2024
Five short films from digital partner popkorn that explain sunscreen basics to men, from comparing SPF to a performance car to why it matters indoors, built to sell the CODE sun-care range.
Agency: popkorn.
Digital/social · 16 Sep 2023
YouTube film in which Sonam Bajwa teases a 'secret romance' that turns out to be the Romance perfume, under the brand's 'Secret to Complete Look' idea that no look is finished without fragrance.
Talent: Sonam Bajwa.
Influencer · 30 Aug 2023
Meme-led edition of the friend-zone campaign: 300-plus memes seeded across 400 meme pages, Instagram couple creators acting out the shift from bro to boyfriend after a spray, plus Delhi University vox-pops and 'bhai-zone free' placard stunts on campus.
Ad film · 7 Jun 2023
Vijay Deverakonda strides through a blazing palace in a TVC for the elements-inspired Pyro, Terra and Acqua perfumes, premiered during the 2023 ICC World Test Championship final.
Talent: Vijay Deverakonda.
Integrated campaign · 18 Feb 2023
A wedding-season campaign matching a fragrance to each function, from the bachelorette backpacking trip to the ceremony itself, so brides and bridesmaids can pair a scent to the outfit. Fronted by Hina Khan, Avneet Kaur, Krishna Mukherjee and Shireen Mirza and carried on the #SecretToCompleteLook line.
Talent: Hina Khan, Avneet Kaur, Krishna Mukherjee, Shireen Mirza.
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