Curefoods
The company behind EatFit, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Sponsorship activation · 31 Mar 2026 · Reported value Rs 99
Olio Pizza renewed its Rajasthan Royals partnership for IPL 2026 and built a fan-chant campaign around a Rs 99 single-serve Royal Pizza Slice, with kiosks, hawker units and a branded cheer squad at home games in Jaipur and Guwahati, an 'Olio Dugout' fan hub on Sahakar Marg in Jaipur, presenting-sponsor rights to one home match and season-long activity with the Super Royals fan community.
Other · 6 Dec 2025 · Reported value Rs 249,
A 40-day on-platform promotion with Swiggy in which four Curefoods brands (EatFit, HRX by EatFit, Olio and Sharief Bhai) each took a ten-day window with protein-led dishes from Rs 249, surfaced through a dedicated entry on the Protein page of the Swiggy app across about 100 outlets in 13 cities.
Ad film · 21 Sep 2022
CakeZone's first ad film, released after its rebrand under Curefoods, used new ambassador Nora Fatehi's dance moves to sell its cheesecakes. The Yellow Shutter, the production arm of digital agency Social Panga, which also handled the new identity and packaging, made the film for digital platforms.
Agency: Social Panga. Talent: Nora Fatehi.
Launch · 6 Jan 2022
EatFit signed Mithila Palkar to a three-year ambassador deal and launched two ad films for its new multigrain pizzas, planned to run through the first quarter of 2022 around major sports events and amplified on OTT and social media; Purple Mango was the creative agency.
Agency: Purple Mango. Talent: Mithila Palkar.
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