Casio India
The company behind Casio, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Other · 7 Aug 2026
A 30-day outdoor takeover from 7 July to 11 August across 12 cities, from Bengaluru and Mumbai to Guwahati and Cochin, on premium billboards and mall DOOH screens, built on the idea that owning your failures is what makes you stand out. Planned and executed by Posterscope India.
Launch · 9 Feb 2026
A film for the dual-display AQ-240 in the Future Classics vintage line, set in urban youth culture and built on the idea that young Indians refuse to be defined by a single look, role or mood.
Launch · 20 Dec 2025
Shubman Gill fronts a film for the G-STEEL GBM-2100 in champagne gold, metallic blue and burgundy, cutting between on-field pressure and the discipline behind it under the brand's 'Never Give Up' line.
Talent: Shubman Gill.
Festive · 13 Sep 2025
A Durga Puja film built around a watch model designed in India for India. A tired father, reluctant to go out again, is won over by his daughter and a watch the family gives him, closing on the line that the watch is his but the time is theirs. Produced by Film Your Film Studios and directed by Gaurav Kumar.
Ad film · 18 Jun 2025
Vicky Kaushal takes over the brand's 'Rise Above the Shocks' message for a Gen Z audience, led by the DW-5000R reissue of the first G-SHOCK alongside the GA-2100, DW-5600 and GA-110, framing toughness as inner resilience against pressure to conform.
Talent: Vicky Kaushal.
Ad film · 28 Sep 2023
Three films by Wieden+Kennedy India that cast the GA-2100 as a survivor of life's shocks, with Shubman Gill as the cricketer who took his knocks on the way to being called the prince of Indian cricket.
Agency: Wieden+Kennedy. Talent: Shubman Gill.
Digital/social · 22 Aug 2022
A brand campaign for the Casiotone beginner keyboards aimed at Gen Z. Darsheel Safary plays a college underdog who wins his peers over once he can play, backed by musicians talking about the recognition they found through an instrument. It ran on the company's YouTube, Instagram and Facebook.
Agency: Tribes Communication. Talent: Darsheel Safary, Sean Rolden, Swasti Mehul, Anshuman Singh, Priyanshi Srivastava.
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