Bold Care
The company behind Bold Care, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Sponsorship activation · 8 Jun 2026
A condom brand co-launched with alcobev brand BroCode, tagline 'Have Fun. Not Kids', positioned at the intersection of nightlife and intimacy with a digital-first social campaign extended into retail on-ground activations.
Sponsorship activation · 1 Apr 2026
An Instagram-carousel campaign with comedian Samay Raina timed to the IPL, using cricket terminology ("Take wickets, not chances") to frame conversations about men's intimate wellness.
Talent: Samay Raina.
Ad film · 3 Sep 2025
A mockumentary-style ad film in which director Anurag Kashyap shoots comedian Samay Raina for a Bold Care commercial, with the pair roasting each other on set to bring humour to men's sexual wellness.
Talent: Anurag Kashyap, Samay Raina.
Ad film · 2024
Bold Care's early brand-defining ad films starring co-founder Ranveer Singh and Johnny Sins, using humour to destigmatise men's sexual health; referenced as the brand's breakout campaign in later coverage.
Talent: Ranveer Singh, Johnny Sins.
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