A sports-league-themed reimagining of the End of Season Sale across five Phoenix malls (Palladium Ahmedabad, Phoenix Marketcity Mumbai, Phoenix Palladium Mumbai, Phoenix Palassio Lucknow and Phoenix Citadel Indore), pairing league-style décor and live events with a 360-degree marketing push. Cricketer Krunal Pandya fronted the campaign as its face.