greytHR x Chai Point culture-first campaign
A co-branded campaign with HR software firm greytHR: chai cups printed with workplace one-liners ('Hotter than my appraisal', 'Burnout? The cup understands', 'Out of salary, full of chai') at select Bengaluru outlets, plus influencer hampers and HR-leader posts; the brands claimed 1.05 lakh users reached.
| Brand | Chai Point |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | in-store, social |
| Source | ANI (PNN release) |