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OtherIndia27 Nov 2025

greytHR x Chai Point culture-first campaign

A co-branded campaign with HR software firm greytHR: chai cups printed with workplace one-liners ('Hotter than my appraisal', 'Burnout? The cup understands', 'Out of salary, full of chai') at select Bengaluru outlets, plus influencer hampers and HR-leader posts; the brands claimed 1.05 lakh users reached.

BrandChai Point
AgencyNot named
TalentNot named
Channelsin-store, social
SourceANI (PNN release)