Desh Ki Badhti Taqat
A TVC starring Amitabh Bachchan built around a grandfather-grandson bond, paralleling APL Apollo's growth into the world's largest structural steel tubes company; rolled out as a 360-degree campaign across TV, print, OOH, OTT and digital.
| Brand | APL Apollo |
|---|---|
| Agency | Crayons |
| Talent | Amitabh Bachchan |
| Channels | TV, print, OOH, OTT, digital |
| Source | BestMediaInfo |
More from APL Apollo
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Roof Tuff — Satranga chase filmAd film · 7 May 2024 | Ad film | – | 7 May 2024 |
| Tiger Shroff signs as Apollo Column ambassador7 Jan 2022 | – | – | 7 Jan 2022 |