SoFi
SoFi sponsors 5 properties, mostly creators and podcasts, then business, tech and industry. 5 confirmed in 2026.
5 of 19 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 24 Aug 2026
SoFi is named as a sponsor in the show notes of 3 episodes between 2026-08-24 and 2026-09-07, most recently 'Bobbi Brown On How To Build Your Own Empire, Start Over, & Why It's Never Too La'.
In-video ad read · Podcast · 22 Jul 2026
SoFi is promoted with a listener offer link (sofi.com) in the show notes of 3 episodes between 2026-07-22 and 2026-08-26, most recently 'Dr. Ewoma: The Skincare You’re Wasting Money On, What Really Defines Beauty, & W'.
In-video ad read · Podcast · 21 Jul 2026
SoFi is promoted with a listener offer link (sofi.com) in the show notes of 5 episodes between 2026-07-21 and 2026-09-05, most recently '46: Lindsay Clancy: The Murder Trial That Broke the Internet & Deadlocked the Ju'.
In-video ad read · Podcast · 15 Jul 2026
SoFi is promoted with a listener offer link (sofi.com) in the show notes of 3 episodes between 2026-07-15 and 2026-08-26, most recently 'The Psychology of Cheaters (According To A Divorce Lawyer) | James Sexton'.
In-video ad read · Podcast · 8 Jul 2026
SoFi is promoted with a listener offer link (sofi.com) in the show notes of 7 episodes between 2026-07-08 and 2026-09-02, most recently 'NFL Preview with Jamie Erdahl + Texas A&M Coach Mike Elko'.
14 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 27 Aug 2026
Sofi sponsored Sambucha on YouTube; the most recent tracked video is 'I Broke Every Rule At Waterparks' (2026-08-27). Carried in 2 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 10 Aug 2026
Sofi sponsored Graham Stephan on YouTube; the most recent tracked video is 'The Fed Just Reset The Market - Stocks Hit All-time-high, Interest Rates Skyrock' (2026-08-10). Carried in 4 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 9 Jun 2026
Sofi sponsored Airrack on YouTube; the most recent tracked video is 'Stealing From Mrbeast Until He Notices' (2026-06-09). Carried in 2 of the channel's videos. Detected from the video by SponsorRadar, not announced.
In-video ad read · Podcast · 30 Apr 2026
SoFi is linked (sofi.com) in the show notes of 1 episode on 2026-04-30, most recently 'A game of loans.'.
Integrated segment · YouTube · 14 Apr 2026
Sofi sponsored Zach King on YouTube; the most recent tracked video is 'Zach King Vs Dude Perfect: Ultimate Trick Shots' (2026-04-14). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 3 Apr 2026
Sofi sponsored Drew Gooden on YouTube; the most recent tracked video is 'I Am The Worst Chef On Youtube' (2026-04-03). Carried in 7 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2026
Sofi is on Jesser's YouTube sponsor wall, carried in 5 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Sofi is on Veritasium's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Show 6 more
Integrated segment · YouTube · 2026
Sofi is on Kallmekris's YouTube sponsor wall, carried in 4 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Sofi is listed among Deestroying's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Sofi is on Kristopher London's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Sofi is listed among Andrei Jikh's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 31 Dec 2025
Sofi sponsored Danny Gonzalez on YouTube; the most recent tracked video is 'They Are Still Making Insane Christmas Movies' (2025-12-31). Carried in 4 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · Undated
Sofi is listed among Tristan Jass's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| SoFi | 5 | 5 | 0 | Creators and podcasts | 24 Aug 2026 |
| Rocket Money | 71 | 46 | 0 | Creators and podcasts | 2 Sep 2026 |
| Square | 38 | 34 | 0 | Creators and podcasts | 19 Aug 2026 |
| Ethos | 30 | 30 | 1 | Creators and podcasts | 3 Sep 2026 |
| Progressive | 26 | 25 | 0 | Creators and podcasts | 2 Sep 2026 |
Questions people ask
What does SoFi sponsor?
SoFi has 5 confirmed sponsorship properties on record, mostly in creators and podcasts, then business, tech and industry, including The Bossticks, Hot Smart Rich with Maggie Sellers Reum, 10 to Life. The latest is dated 24 Aug 2026.
Know when SoFi signs something new
One email when SoFi or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
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