SalamAir
SalamAir has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 24 Jul 2024
A fare-led campaign promoting SalamAir's unbundled 'Light' product from OMR 19, with hand luggage only and paid add-ons. The airline framed it as the first step of a wider plan to hold consistently low fares across its network and push travellers to its less-flown destinations.
Digital/social · 1 Jul 2024
A network-wide social media campaign around the Khareef monsoon season in Salalah. Passengers were asked to post their own photographs and moments from Salalah for a chance to win a return ticket to any SalamAir destination, using the user-generated content to sell Salalah as a summer destination.
Marketing leadership
As reported in the trade press, with the date and the article.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| SalamAir | 0 | 0 | 2 | – | 24 Jul 2024 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and SalamAir doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
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