Magic of Khareef
A network-wide social media campaign around the Khareef monsoon season in Salalah. Passengers were asked to post their own photographs and moments from Salalah for a chance to win a return ticket to any SalamAir destination, using the user-generated content to sell Salalah as a summer destination.
More from SalamAir
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Low Fare campaign (‘Light’ fare push)Integrated campaign · 24 Jul 2024 | Integrated campaign | – | 24 Jul 2024 |