Low Fare campaign (‘Light’ fare push)

A fare-led campaign promoting SalamAir's unbundled 'Light' product from OMR 19, with hand luggage only and paid add-ons. The airline framed it as the first step of a wider plan to hold consistently low fares across its network and push travellers to its less-flown destinations.

Brand	SalamAir
Agency	Not named
Talent	Not named
Channels	digital, social
Source	Oman Observer