Salam
Salam sponsors 1 property, mostly business, tech and industry, and has 3 campaigns on record. 1 confirmed in 2026.
3 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Strategic sponsor · Event · 2026
Strategic Sponsor on the official LEAP 2026 partner page.
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 17 Feb 2025
Socialeyez ran Salam's social presence live from the LEAP 2025 technology show in Riyadh, from 9 to 12 February, with on-ground content, community management and event storytelling. It was the agency's first Saudi account.
Agency: Socialeyez.
Rebrand · 10 Jun 2021
The Integrated Telecom Company retired the ITC name and relaunched as Salam, a rebrand the company described as human-centric, alongside a gigabit fibre push into the Saudi consumer market.
Rebrand · 10 Jun 2021
Integrated Telecom Company retired the ITC name and relaunched as Salam, a consumer-facing brand introduced alongside its gigabit fibre offer as the company moved from a wholesale and enterprise carrier towards the retail Saudi market.
Agencies
Credited on Salam's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Socialeyez | 1 campaign | 17 Feb 2025 |
Against telecom peers
Confirmed deals only. The full telecom leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Salam | 1 | 1 | 3 | Business, tech and industry | 2026 |
| Airtel | 7 | 4 | 8 | Business, tech and industry | 18 Aug 2026 |
| Jio | 10 | 2 | 1 | Business, tech and industry | 2026 |
| STC | 6 | 3 | 3 | Football | 23 Feb 2026 |
| Ooredoo | 2 | 6 | 5 | Kabaddi, hockey, tennis and more | 26 Aug 2026 |
Where peers sponsor and Salam doesn't
| Property | Peers on it |
|---|---|
| India Mobile Congress | Airtel, Jio |
| Singham Again | Airtel, Jio |
| Global Fintech Fest | Airtel |
| Goafest | Jio |
| Bengaluru Tech Summit | Airtel |
| Pushpa 2: The Rule | Airtel |
| Web Summit Qatar | Ooredoo |
| MAMI Mumbai Film Festival | Jio |
Questions people ask
What does Salam sponsor?
Salam has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including LEAP. The latest is dated 2026.
Which agency works on Salam's campaigns?
Credited on Salam campaigns: Socialeyez (1 campaign, latest 17 Feb 2025).
Know when Salam signs something new
One email when Salam or a telecom rival signs a sponsorship, an ambassador or a campaign.
Work at Salam? Claim this page
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