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Salam × LEAP, 2026

Brand
Salam · Telecom
Property
LEAP · Tahaluf
Tier
Strategic sponsor
Date
2026
Source
LEAP

Strategic Sponsor on the official LEAP 2026 partner page.

Credits

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Salam's other deals

Sponsorship activation · 17 Feb 2025

Socialeyez ran Salam's social presence live from the LEAP 2025 technology show in Riyadh, from 9 to 12 February, with on-ground content, community management and event storytelling. It was the agency's first Saudi account.

Agency: Socialeyez.

Rebrand · 10 Jun 2021

The Integrated Telecom Company retired the ITC name and relaunched as Salam, a rebrand the company described as human-centric, alongside a gigabit fibre push into the Saudi consumer market.

Rebrand · 10 Jun 2021

Integrated Telecom Company retired the ITC name and relaunched as Salam, a consumer-facing brand introduced alongside its gigabit fibre offer as the company moved from a wholesale and enterprise carrier towards the retail Saudi market.

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