Pickl
Pickl has 2 campaigns on record and no confirmed sponsorships yet.
1 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Digital/social · 29 May 2025
For International Burger Day, Pickl gave away 10,000 burgers across its 18 UAE outlets. Entrants filled a short form on the Pickl website naming a favourite from the OG Cheeseburger, Chicken Sando or Impossible Burger; winners were drawn on 19 June and vouchers ran to 31 July.
Experiential · 16 Nov 2022
With Commercial Bank International, Pickl built a virtual restaurant on the Portals platform and ran it at GITEX Global. Around 100 visitors made an avatar, ordered at the virtual counter and were handed a real burger from a Pickl food truck at the CBI stand minutes later.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Pickl | 0 | 0 | 2 | – | 29 May 2025 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Pickl doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
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