The no-nonsense safety video
A new onboard safety film that opens by declaring itself the no-nonsense version, with a cabin crew member spelling out that there are no dancers, no movie characters and no celebrities in it. The trade press read the line as a knowing dig at the airline's own celebrity-heavy advertising history.
| Brand | Emirates |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | Communicate Online |
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