Eggo
Eggo has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Eggo's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Biswa Kalyan Rath | Past | 30 Oct 2017 | 30 Oct 2017 |
| Tanmay Bhat | Past | 30 Oct 2017 | 30 Oct 2017 |
| Kenny Sebastian | Past | 30 Oct 2017 | 30 Oct 2017 |
| Rohan Joshi | Past | 30 Oct 2017 | 30 Oct 2017 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 28 Mar 2026
Pringles' first above-the-line campaign in India after years of below-the-line work. A digital film sets a dull bus commute turning into an impromptu musical number as the pop of the can and the crunch of the crisps pull passengers in.
Launch · 30 Oct 2017
A multi-media launch for Chocos Fills, the filled-cereal extension, made by J. Walter Thompson and seeded through comedians posting native content about a case of missing chocolatey treats. Included here as the last large Kellogg's India cereal campaign the trade press carried.
Agency: J. Walter Thompson. Talent: Kenny Sebastian, Biswa Kalyan Rath, Rohan Joshi, Tanmay Bhat, Sahil Shah.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Co-branded campaign · Series · 2 Dec 2025
Limited-edition waffles — the show's own running product gag turned into a real SKU. Announced by Netflix on 2 December 2025 as part of the largest brand campaign in the show's history.
Agencies
Credited on Eggo's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| J. Walter Thompson | 1 campaign | 30 Oct 2017 |
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Eggo | 0 | 1 | 2 | – | 28 Mar 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Eggo doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
Which agency works on Eggo's campaigns?
Credited on Eggo campaigns: J. Walter Thompson (1 campaign, latest 30 Oct 2017).
Know when Eggo signs something new
One email when Eggo or a food rival signs a sponsorship, an ambassador or a campaign.
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