Bridging the Spaces Between Us
A brand platform that dropped speed, coverage and hardware claims in favour of the emotional distances between families, businesses and communities in the UAE, restating du's promise of adding life to life. The creative debuted on the Burj Khalifa and was built with TBWA\RAAD.
| Brand | du |
|---|---|
| Agency | TBWA\RAAD |
| Talent | Not named |
| Channels | OOH, digital, social |
| Source | Communicate Online |
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