Circa
Circa has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
See how Circa compares with Titan and Lux IndustriesA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ambassadors
Talent named in Circa's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Boman Irani | Past | 12 Jun 2020 | 12 Jun 2020 |
| Shilpa Shetty Kundra | Past | 21 May 2020 | 21 May 2020 |
Campaigns
With the agency and talent where the trade press named them.
Other · 12 Jun 2020
Eris Lifesciences signed actor Boman Irani to front its Circa range of blood-pressure monitoring devices, aimed at building awareness of the importance of accurate, validated BP monitoring at home.
Talent: Boman Irani.
Launch · 21 May 2020
Eris Healthcare (a fully owned Eris Lifesciences subsidiary) launched its hand-sanitiser brand TruSaniz at the start of the Covid-19 pandemic with Bollywood actress Shilpa Shetty Kundra fronting the brand and urging consumers to sanitise hands regularly, part of Eris's push into OTC disease-prevention products.
Talent: Shilpa Shetty Kundra.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Circa | 0 | 0 | 2 | – | 12 Jun 2020 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and Circa doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Know when Circa signs something new
One email when Circa or a fashion & lifestyle rival signs a sponsorship, an ambassador or a campaign.
Work at Circa? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.