e& × Abu Dhabi Grand Prix, 2026
- Brand
- e& · Telecom
- Property
- Abu Dhabi Grand Prix · Abu Dhabi Motorsports Management
- Tier
- Partner
- Date
- 2026
- Source
- Abu Dhabi Grand Prix
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
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e&'s other deals
Official partner · Event · 2026
Listed under "OFFICIAL PARTNERS OF YAS MARINA CIRCUIT" on the circuit's All Partners page.
Partner · Event · 2025
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Partner · Event · 2024
Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.
Rebrand · 21 Jun 2022
Four months after the group rebrand, the UAE telecoms operator itself became etisalat by e&, keeping the Etisalat name it had carried since 1976 while signalling the shift to a digital telco. Group CEO Hatem Dowidar and Etisalat UAE CEO Masood M. Sharif Mahmood fronted the announcement.
Digital/social · 2 Jun 2022
Etisalat UAE moved its always-on advertising from product-led banners to people-led dynamic creative, building 3,600 ad variants from six base assets in seven days with the platform Ad-lib and Google Signals. Creative swapped itself by audience: eLife shoppers, sports fans ahead of fixtures, live broadband speed comparisons by location, and film lovers.
Rebrand · 23 Feb 2022
Etisalat Group relaunched itself as e&, a technology group rather than a telco, splitting the business into four pillars: e& telecom, e& life, e& enterprise and e& capital. Sheikh Mansour bin Zayed announced the identity in Abu Dhabi with the group chairman and CEO present.
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