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Dubai Airports × Dubai Airshow, 2025

Brand
Dubai Airports · Travel & hospitality
Property
Dubai Airshow · Informa
Tier
Strategic partner
Date
2025
Source
Dubai Airshow

Strategic Partner on the Dubai Airshow sponsors page; the wall is undated and carries the most recent edition, so the year is inferred.

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Purpose · 29 Oct 2025

An accessibility campaign co-created with People of Determination that reframes accessibility from a compliance requirement to a matter of empathy. The 2025 phase ran across DXB screens, social, paid media and influencers, was showcased at the AccessAbilities Expo, and was activated internally through the oneDXB partners including Emirates, flydubai, dnata and Dubai Duty Free. Paralympian Jessica Smith, disability rights expert Fatma Al Jassim and Team Angel Wolf advised.

Agency: The Mojo Group. Talent: Jessica Smith, Fatma Al Jassim.

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