We All Meet the World Differently

An accessibility campaign co-created with People of Determination that reframes accessibility from a compliance requirement to a matter of empathy. The 2025 phase ran across DXB screens, social, paid media and influencers, was showcased at the AccessAbilities Expo, and was activated internally through the oneDXB partners including Emirates, flydubai, dnata and Dubai Duty Free. Paralympian Jessica Smith, disability rights expert Fatma Al Jassim and Team Angel Wolf advised.