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Carrefour's other deals
Integrated campaign · 14 Nov 2025
A six-week anniversary campaign from September to mid-October 2025 built on nostalgia and innovation, marking twenty years of the mall and repositioning it as the Mall of Endless Possibilities. It carried a Bandaloop aerial performance, a Global Runway in the rebranded Fashion Dome, an AllSaints Customisation Lab pop-up and a 20x points offer on the SHARE loyalty programme, with lifestyle influencers recruited as friends of the brand.
Agency: Memac Ogilvy.
Purpose · 18 Mar 2025 · Reported value AED 50
A Ramadan donation drive with the Emirates Red Crescent, letting Dubai shoppers buy AED 50 or AED 100 boxes of Ramadan essentials, drop chosen items into in-store collection boxes, give through the Carrefour app, or spend their SHARE loyalty points as a donation.
Other · 15 Apr 2024
Majid Al Futtaim Shopping Malls named Memac Ogilvy its strategic and creative agency of record across the GCC after a competitive pitch, covering campaigns, content and social media for 24 malls in the UAE, Bahrain and Oman including Mall of the Emirates, and a new City Centre brand campaign.
Agency: Memac Ogilvy.
Purpose · 29 Feb 2024
A sustainability programme launched from a Carrefour store built in the COP28 Blue Zone at Expo City, structured on three pillars: For You, For the Planet and For Communities. It rates products for environmental impact on shelf labels, uses blockchain traceability to show sourcing, and rewards shoppers for choosing local produce, with a sustainability rating partnership with HowGood.
Festive · 28 Feb 2024 · Reported value AED 50 million
A Ramadan price campaign backed with AED 50 million, cutting up to half off across 5,000 products and locking the price of 100 essentials including rice, milk and oil. Carrefour signed 26 local farmers to hold supply, set up bulk zones in 13 stores and ran an Emirates Red Crescent donation box alongside it.
Experiential · 30 May 2022
Majid Al Futtaim moved a boardroom out of its offices and into City Centre Deira, then ran a vote across all its City Centre malls asking shoppers what they wanted each mall to become. The results were fed to tenants and into the quarterly campaign calendar, and the exercise launched a new brand proposition, It's Your Space.
Integrated campaign · 4 Sep 2017
The group's brand platform, built off its own study across the UAE, Egypt, Bahrain, Oman and Lebanon which found that 92 percent of residents are happiest with family and friends but more than a quarter manage five hours a week or less with them. The campaign showed the emotion of shared moments as a nudge to spend more time together, and became the frame for the group's later work.
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