BMW × Abu Dhabi Art, 2025
- Brand
- BMW · Automotive
- Property
- Abu Dhabi Art · Department of Culture and Tourism – Abu Dhabi
- Tier
- Official partner
- Date
- 2025
- Source
- Abu Dhabi Art
Official Partner of Abu Dhabi Art 2025.
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BMW's other deals
Integrated campaign · 19 Jan 2026
Brand campaign that sharpens the 'For Every You, there's a BMW' route into matchmaking: the customer does not choose a BMW so much as recognise the one that reflects them. Ran across print, digital and out-of-home and was set up as the umbrella for BMW India's product, service and experience communication through mid-2026.
Partner · Event · 2026
Fair Sponsor. BMW Middle East's page copy dates the partnership to 2018.
Partner · Event · 2026
Official Patron. Listed under "Official Patrons".
Partner · Event · 2026
Logo in the sponsor bar on the championship's own site; tiers are not printed.
Digital/social · 7 Oct 2025
Connected-TV ads that viewers could operate with the remote: an interactive carousel for the new 2 Series Gran Coupe and a dynamic backdrop with clickable elements for the X3, run across premium CTV inventory in high-intent households. Built with Interactive Avenues (media) and VDO.AI's CTV technology.
Official partner · Event · 2022
Official Partner; BMW states it has held the slot since the first Kochi-Muziris Biennale in 2012.
Ad film · 26 Jun 2020
Older landmark. As the first lockdown eased, Ogilvy built a campaign around the things people could not wait to get back to, tying that restlessness to the joy of driving a BMW. The brand said it had read consumer-sentiment data showing people were already planning trips before dialling the positivity up.
Agency: Ogilvy India.
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