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Aster Clinics × Dubai Fitness Challenge, 2023

Brand
Aster Clinics · Healthcare
Property
Dubai Fitness Challenge · Dubai Department of Economy and Tourism
Tier
Official partner
Date
2023
Source
Dubai Fitness Challenge (via Internet Archive)

Under the "Official Partners" heading on the Dubai Fitness Challenge partners page; the logo has no alt text, so the brand is read off the image filename.

Credits

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Aster Clinics's other deals

Experiential · 23 Feb 2026

An awareness stunt timed to the UAE's new tiered sugar tax on 1 January 2026. A re-engineered vending machine dispensed sugar cubes instead of snacks to show how much sugar sits inside a common drink, and a QR code turned the moment into a free diabetes screening voucher for the new Aster Diabetes 360 Care Clinic in Al Qusais.

Integrated campaign · 27 Sep 2024

A back-to-school children's health campaign built around six invented superheroes, one for each habit: Hydro Hero, Flashing Floss, Mighty Man, Miss Brainy, Green Gobbler and Germ Zapper. It ran across digital, social, influencers and CRM alongside in-clinic superhero events, origami and comic workshops, and free paediatric health assessments, and was planned to run three to four months.

Agency: DVIO Digital.

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